Do not think I am a generous jeweler that drops gemstones from an airplane for kids to scramble for. Every diamond and gemstone that we give away must be earned. A child must first think, ponder, and creatively write his or her appreciation for mom. Next, their essays are read and rigorously judged by a qualified teacher that has no connection with the student.
A child’s work does not end there, for if they are selected as a winner, they are then required to come to our jewelry store and publicly recite their words to their mothers.
When something is earned it is given value. That is why every gemstone that is awarded in the Why Mom Deserves a Diamond contest is priceless.